Leads Radar / Calculators

Lead value calculator: how much is a lead worth paying for?

Enter the average deal, sales margin, purchase frequency and conversions. The calculator works out the value of a lead and the maximum price you can pay for one.

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Lead value calculator: how much is a lead worth paying for?

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Frequently asked questions

What is the calculation based on?

For your own figures, not statistics.

How many leads should conversion be assessed on?

Track the actual conversion for at least twenty or so leads before committing to a purchase.

Leads Radar brings together the topic's up-to-date figures, deadlines and services. Open Leads Radar →

Embed the calculator on your own page

You can add the calculator to your own website, blog or intranet free of charge. Copy the code and paste it into the page's HTML field. The calculator updates automatically when the figures change.

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The calculator gives an indicative estimate and does not replace the advice of an authority, bank, insurer or accounting firm. The calculator's figures and their sources are shown below the calculator.